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Leonard L. (Len) Berry (born 1942) is a distinguished professor of marketing at Texas A&M University and a senior fellow at the Institute for Healthcare Improvement. Berry is a past president of the American Marketing Association. He has studied service delivery in healthcare at the Mayo Clinic and in cancer care settings. ==Biography== Berry earned bachelor's and master's degrees at the University of Denver and a Ph.D. at Arizona State University.〔 A longtime professor at Texas A&M University, Berry founded the school's Center for Retailing Studies in 1982 and directed it for 18 years.〔(【引用サイトリンク】url=http://www.fastcompany.com/resources/customer/experts.html )〕 In 1983, Berry coined the term relationship marketing, which emphasizes the need for organizations to maintain (rather than simply acquire) customers. He is the University Distinguished Professor of Marketing and Regents Professor at Texas A&M University. He holds the M. B. Zale Chair in Retailing and Marketing Leadership in the Mays Business School at Texas A&M. He has studied healthcare service improvement in association with the Mayo Clinic and as a senior fellow at the Institute for Healthcare Improvement.〔(【引用サイトリンク】url=http://mays.tamu.edu/directory/employees/125/ )〕 Much of Berry's work has focused on service delivery in cancer care.〔(【引用サイトリンク】url=http://www.ihi.org/resources/Pages/ImprovementStories/ProfilesinImprovementLenBerry.aspx )〕 Berry and his wife established the Berry-AMA Book Prize for the Best Book in Marketing for the American Marketing Association (AMA).〔(【引用サイトリンク】url=http://www.themarketingfoundation.org/berry_book_prize.html )〕 He is a past recipient of the AMA/Irwin/McGraw-Hill Distinguished Marketing Educator award. He is on the board of directors for the Nemours Foundation.〔(【引用サイトリンク】url=http://www.nemours.org/about/leadership/berryleonard.html )〕 His son, Matthew Berry, is a fantasy sports analyst for ESPN. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Leonard Berry (professor)」の詳細全文を読む スポンサード リンク
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